A new study from researchers at X-Lab shows that Elon Musk’s Starlink satellite broadband service lacks the capacity to put a serious dent in U.S. broadband. Despite recent efforts by the Trump administration to rewrite a $42 billion subsidy program with an eye on giving Musk billions in taxpayer dollars.
The researchers found that given the limited nature of satellite physics, the more people that use Starlink, the slower the network is going to get. That’s not a surprise to users who have increasingly seen slowdowns on the network over the last four years, resulting in speeds that often don’t even meet the FCC’s fairly weak definition for broadband (100 Mbps down, 20 Mbps up).
The researchers estimated that pushing the network past any more than 6.7 Starlink customers per square mile results in significant slowdowns that will get worse. That’s why, they note, it’s a terrible idea for the Trump administration to redirect infrastructure bill grant money from more reliable (often fiber-based and locally owned) ISPs and instead give it to Elon Musk:
Many State Offices are concerned that Starlink proposals may be the lowest bid and alternative proposals may not be within the 15% window for consideration. What this analysis presents is that across many geographic areas Starlink may not be a qualified bidder as it may be unable to attain the required 100/20 Mbps service level (and, in deploying Starlink services, may actually degrade pre-existing users’ services to the point that they no longer receive minimal broadband speeds).
Techdirt has been noting for years how Starlink is a niche service. The nature of satellite physics and capacity means slowdowns and annoying restrictions are inevitable, and making it scale to permanently meet real-world demand will be challenging if not impossible.
Some Wall Street analysts have been talking about the Starlink capacity crunch since at least 2001 (and mostly getting ignored). Those same analysts have raised questions about whether Starlink can meet its satellite launch goals in order to meet projected targets (spoiler: no).
But Starlink has also been criticized for harming astronomical research and the ozone layer. Starlink customer service is largely nonexistent. And the service is also too expensive for the folks most in need of reliable broadband access. It’s getting even more expensive as Starlink applies up to $750 “congestion charges” in areas where it knows it can’t meet demand.
This is all before you get to the fact the company’s CEO is an overt white supremacist who basically purchased his own authoritarian U.S. government before his ego ruined the fun.
So yeah, Starlink is a good option if you’re in the middle of nowhere with no other access, can afford it, and have no qualms about doing business with a white supremacist.
It’s not so great if you care about the environment, like to shop ethically, are on a fixed budget, or want to use taxpayer money to ensure widespread broadband availability. Still, because many Republicans still worship at the feet of Elon Musk, they tend to view Starlink as almost akin to magic, helping them justify throwing billions in undeserved subsidies at their billionaire benefactor.
The first Trump FCC tried to give Musk nearly a billion dollars in subsidies to deliver Starlink to some traffic medians and airport parking lots. The Biden FCC reversed the funding, stating (correctly) that Starlink’s bid gamed the system and they weren’t sure that Starlink could consistently meet program speed requirements.
That rollback by the Biden FCC resulted in no limit of crying and teeth-gnashing by Elon Musk and Republicans, who have since dedicated themselves to throwing billions more at the billionaire.
There’s always waste in these programs. But some of the money being directed toward Elon Musk’s congested and expensive satellite service is money directed away from popular community-owned and operated fiber providers, or many local small businesses with a genuine, vested interest in bettering the local communities they serve. In short, it has the very real potential to actually make U.S. broadband worse. Under the pretense that we’re fixing the problem for good.
Here we go again. The idea that, at least in the realm of digital goods or IoT devices, we no longer own what we’ve bought has been a long-running theme here at Techdirt. While the practice of pulling back features available upon purchase via firmware updates has been a regular occurrence in the video game console space, it’s also reared its ugly, anti-consumer head in the realm of everything from smart home devices, emotional support robots (yes, seriously), and even exercise equipment.
It seems like a simple concept that everyone should be able to agree to: if I buy a product from you that does x, y, and z, you don’t get to remove x, y, or z remotely after I’ve made that purchase. How we’ve gotten to a place where companies can simply remove, or paywall, product features without recourse for the customer they essentially bait and switched is beyond me.
But it keeps happening. The most recent example of this is with Echelon exercise bikes. Those bikes previously shipped to paying customers with all kinds of features for ride metrics and connections to third-party apps and services without anything further needed from the user. That all changed recently when a firmware update suddenly forced an internet connection and a subscription to a paid app to make any of that work.
As explained in a Tuesday blog post by Roberto Viola, who develops the “QZ (qdomyos-zwift)” app that connects Echelon machines to third-party fitness platforms, like Peloton, Strava, and Apple HealthKit, the firmware update forces Echelon machines to connect to Echelon’s servers in order to work properly. A user online reported that as a result of updating his machine, it is no longer syncing with apps like QZ, and he is unable to view his machine’s exercise metrics in the Echelon app without an Internet connection.
Affected Echelon machines reportedly only have full functionality, including the ability to share real-time metrics, if a user has the Echelon app active and if the machine is able to reach Echelon’s servers.
Want to know how fast you’re going on the bike you’re sitting upon? That requires an internet connection. Want to get a sense of how you performed on your ride on the bike? That requires an internet connection. And if Echelon were to go out of business? Then your bike just no longer works beyond the basic function of pedaling it.
And the ability to use third-party apps is reportedly just, well, gone.
For some owners of Echelon equipment, QZ, which is currently rated as the No. 9 sports app on Apple’s App Store, has been central to their workouts. QZ connects the equipment to platforms like Zwift, which shows people virtual, scenic worlds while they’re exercising. It has also enabled new features for some machines, like automatic resistance adjustments. Because of this, Viola argued in his blog that QZ has “helped companies grow.”
“A large reason I got the [E]chelon was because of your app and I have put thousands of miles on the bike since 2021,” a Reddit user told the developer on the social media platform on Wednesday.
Instead of happily accepting that someone out there is making its product more attractive and valuable, Echelon is instead going for some combination of overt control and the desire for customer data. Data which will be used, of course, for marketing purposes.
There’s also value in customer data. Getting more customers to exercise with its app means Echelon may gather more data for things like feature development and marketing.
What you won’t hear anywhere, at least that I can find, is any discussion of the ability to return or get refunds for customers who bought these bikes when they did things that they no longer will do after the fact. That’s about as clear a bait and switch type of a scenario as you’re likely to find.
Unfortunately, with the FTC’s Bureau of Consumer Protection being run by just another Federalist Society imp, it’s unlikely that anything material will be done to stop this sort of thing.
